TRADITIONAL TV NETWORKS VS DIGITAL PROVIDERS: THE SHIFT OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ONGOING COMPETITION

Linear TV networks have long been recognized as established television formats, relying on regularly timed shows via public channels. In contrast, digital services operate on ad-supported systems, with Netflix, major competitors, and Apple TV+ serving as dominant forces. As viewer preferences shift, rivalry between broadcast stations and online con